Can a CoolTown help create jobs?

Yes, yes, yes.

To create jobs, CoolTowns focus on the intersection of three trends: 

1. The clustering of local industry strengths, executed by Michael Porter and the Initiative for a Competitive Inner City;

2. An investment in creative people, businesses and industries to generate economic performance, as is statistically proven;

3. The Smart Growth/New Urbanism movement of investing in live-work environments that enable social interaction and community building.

Stay tuned tomorrow to see what happens when these three trends align strategically…

When everyone else is on their morning commute…

This week’s blog focuses on jobs and worklife, ending with what our investment associates are doing about it.

Perhaps it’s easiest to illustrate what worklife will be in a CoolTown by comparing it to working in an office park:

1a. Instead of getting up at 6:00 am to beat the rush hour, you’ll be getting up at 7:00 am to walk or transit to work, or at 8:00 am if you work at home.

1b. Instead of getting home at 7:00 pm because of rush hour, you’ll be getting home by 6:00 pm via walking or transit, or 4:00 am if you want to cap your work day at your fiber optic-connected home workstation.

2a. Instead of getting excited at what new menu item the cafeteria is providing today, you’ll be enthused at what new menu items the dozen adjacent restaurants are offering.

2b. Instead of talking about what’s wrong with your company with colleagues over lunch, you’ll be talking about new opportunities in your industry with people from other ventures.

Sex and the City

It’s not called Sex and the Suburbs for a reason.

The popular HBO series is based on the dating adventures of four women.  Quite simply, there wouldn’t be much to write about if they all lived and worked in, say, a subdivision and an office park, and socialized at the local Walmart power center.  The bottom line is that the city is where you go to meet people, the burbs are where you go to avoid them, and one of these choices probably isn’t going to advance society as we know it.

Of course, there’s always a differing opinion - a sea of filth? Now really…

Only in New York City

Where else can you have a #1 show about nothing?  Where else would the #1 comic book hero reside?

If you want to know if you’ve got the makings of a CoolTown, see what people are willing to associate with your town.  It’s not a coincidence that the biggest TV hits of the last three decades: The Cosby Show, Seinfeld and Friends, were all set in New York.  Why?  Because not much happens in the suburbs, except the 10:00 local news headlines, and that to me isn’t worth watching.

As for the Manhattan-based Man of Steel, since evidence show that cities are safer per capita than suburbs, he can enjoy a reverse commute.

The CoolTown movie test

A few days ago I was listening to a traveling sports announcer exclaim that San Francisco and Seattle were two of the country’s greatest cities (New York goes without saying).  Sure, I agree.  Then today I saw some evidence of that.

I came across three movies during the day on my travel day from Hawaii to Washington DC:  Life or Something Like That, A Guy Thing and The Rock.  They were set in Seattle, Seattle and San Francisco, respectively.

Watch a lot of movies if you want to know where the cool cities are.  You can’t have romance and intrigue without them.

Distance learning will help the small to trump the big

Small businesses can’t compete financially with larger corporations, but the can move quicker and smarter.  So can smaller city governments and universities.  Distance learning can help.

In my last full day in Hawaii (stopping over in Honolulu), I visited the largest university in Hawaii, the University of Hawaii at Manoa, to learn more about their distance learning program as a means of exporting their local cultural assets.  One parking ticket and several referrals later, I was able to ask the right person, “Do you have a distance learning program?” “Not yet” was the reply.  When I asked if they were working on it, the reply was, “I said, not yet, OK?”

Meanwhile, I had completed a distance learning class (Hawaiian language) from the diminuitive University of Hawaii at Hilo (in my hometown) the year before.  Little Hilo got my $520, and all I got from the university giant UH Manoa was some respect issues.  Guess who’s going to be richer sooner?

Make your own rules

When you have an abundance of local culture, you start breaking mass-traditions in favor of something more meaningful.

Hawaii is well known locally as almost being another country since its diversity of food, customs and even conversation language is so unique compared to the mainland United States.  This pervasive diversity breeds an openness to new ideas, where it’s not so much that one of the signs pictured here reflects the local cowboy community in this central Hawaii town, but the fact that the powers that be allowed them to replace the traditional stop signs in the first place.

It’s all in fun, and CoolTowns are known for it.

Aloha Tower is Hawaii’s CoolTown spot

I remember visiting Honolulu (a few islands over from Hilo) years ago and meeting up with friends at the nightlife hot spots - The Point After and Masquerades.  For a city of a million people, that was it, and we had to drive between them.

Honolulu now has a CoolTown spot (elements of a CoolTown) at Aloha Tower and there’s no question where I’d have gone every night back then: dozens of places to drink, eat, dance, listen to music, shop, or just walk around and “sightsee”.  Plus, there’s the backdrop of the Honolulu skyline, the island’s mountains, the ocean and night sky.

Unfortunately, it’s so popular that it’s getting expensive - time to build another one.  What would make it a true CoolTown is if it were affordable to entrepreneurs and artists, and that they could actually live on-site.

A model CoolTown tenant in Hawaii

At a restaurant in Washington DC, an associate from Alabama told me about this amazing store in the small town of Hilo, Hawaii (my hometown).  I never heard of it at the time, but now I know where the buzz is coming from.

Sig Zane is a local fisherman, surfer, dancer, artist and cultural practitioner (his bio is a must-read) who translated his deep understanding and practice of local culture into art that can be experienced by everyone, especially clothes.  It is this strong relationship to his local roots and commitment to being a student of his own Hawaiian culture that makes Sig a worldwide success in such a remote, rainy town… and he’s also a really nice guy.

ps Yes, he designs umbrellas too.
pps It’s raining right now.

How to overcome the Walmart dilemma

In the small town of Hilo, Hawaii, the nightly hot spot (by far) is… Walmart.  While most everything is closed by 11 pm on a week night, the parking lot is full at the “Fortune 1” big box.  Walmart is the town’s effective community center.  Is this how it has to be?

As they say, if you can’t beat ‘em (and that’s tough with the largest company in the world), join ‘em.  The idea is that if Walmart is inevitable, then make it inevitable in the downtown.  A plan shown here from one of the top retail town planners in the country shows how:  Have one side of the building oriented towards a large parking lot as usual, and have the other side fronting a walking main street.  This is actually done in major cities and other countries all the time.  You can even incorporate a shopping mall this way.

An even more progressive trend is to have “liner stores”, which are smaller stores that front the big box to make its pedestrian-oriented side seem less overwhelming.

*ps Make sure the code says that the doors on the pedestrian side must be open, as one rather shady big box kept them locked.