In the industrial economy people worked in factories. In the services/information economy people worked in office parks. In the creative economy, people are working in downtowns. Rod Stevens of Spinnaker Strategies summarizes this trend quite nicely in The New Urban Workplace.
He mentions the suburbia to city downtown shift of Microsoft and Expedia in Seattle, American Eagle in Pittsburgh, AT&T in Atlanta, and Target in Minneapolis. He also highlights how these companies are recycling
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Downtown Migration
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Many of Google’s HQ employees in Mountain View, Silicon Valley, California fit the creatives vibe. So it’s encouraging, though probably not surprising, that the company is prompting the City to invest in sustainable development and a vibrant community in the area surrounding its campus. In other words, Google is looking out for its employees beyond the workplace, and it’s not only smart, it’s a sign of the times. Goodbye office park, hello urban village.
Check out the following letter excerpt
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Real estate development is one of the slowest to react as an economy and culture evolve, but office parks are gradually making the transition. From Urban Land Magazine’s June 2009 article, Reworking the Office, here are the key trends to be aware of as outdated office parks are overhauled and retrofitted to leave behind the industrial economy and fully meet the needs of the knowledge economy, and further on to the creative economy...
Mixed uses, walkability and amenties - “Young professionals
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Today’s entry is brought to you by social engagement designer Brian Corrigan of the soon-to-be MobFuse, a social engagement design agency.
“We all want to have fun at work and studies show that when we are having fun, we get more done. So what if someone designed an office like a carnival: fun, colorful and lots of cool signage.
Well, it has finally been done. M Moser Associates designed the space, “A Carnival of Ideas”, for Ogilvy & Mather’s new Guangzhou office in China. The
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On an island near Shanghai, China formed by the accumulation of, silt shared with a protected bird habitat, will rise a city that is free of greenhouse gas emissions and gas-powered vehicles with an emphasis on energy-efficient design, waste reduction strategies, and renewable energy.
Dongtan, a 21,250-acre eco city, is being developed by Shanghai Industrial Investment Corporation as a leading example of green development in China.
Transportation
- All vehicles within the city will be
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Green Development
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Adams Morgan, the preeminent natural cultural district of Washington DC, has no problem attracting nightlife whatsoever, especially on the weekends when you’ll have difficulty walking down the sidewalks that are packed with pedestrians.
However, weekdays during the day are another story, when only a tiny fraction of the restaurants are even open and pedestrians are sparse. The picture above isn’t a normal day (taken during the annual Adams Morgan Day festival), though that’s what it could be
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Crowdsourcing
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We hear a lot of buzz about the popularity of people working at home, but how prevalent is it? Here’s a snapshot via answering a few questions:
How many U.S. Americans are working at home? 28 million at least part time in 2006.
Is that number growing? That’s a 10% increase from the previous year and a 40% increase from 2002.
Do U.S. Americans have home offices? 7 out of 10 have offices or designated work stations, a 112% increases since 2000.
How important are home offices in new homes?
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Housing & Lofts
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Continuing our happiness theme from the previous entry, here’s one way to look at work-life balance happiness:
“In their interviews and surveys, Nash and Stevenson learned that successful professionals who were also happy had found ways to ‘switch and link’ - to switch the focus of their full attention with lightning speed among activities and people in different realms.
David Zelman, a psychotherapist and executive coach, sees this as a crucial skill successful people must learn. “Can you
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From an interview with Architect Magazine, I stated how the next generation of architects will work with the creative vision of progressive future tenants rather than the opinion of one developer, with a lot less ego to go around. At the Balcom Agency in Fort Worth, Texas, you can get a hint of things to come in interior design.
From a Design Sponge article, rather than spend the entire interior design budget on one firm, the company distributed $300 to each employee to design their own
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Mass Customization
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If you’re looking for a cool workplace you need a service like Pittsburgh Cool Space Locator, which finds office space for companies in the ‘coolest’ neighborhoods, as they say. If you’re seeking meaningful examples of cool workplaces, check out their annual Cool Space Awards (winners pictured), where you can get full profiles of the projects outlined below:
Reflect
Blacksmith Studio - Painstaking historic physical/cultural restoration (third right).
The Union Project - Cafe, studio and
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Can a co-workplace; community and collaboration space for entrepreneurs and independents, be so cool that a mayor of one of the most important cities in the world feels it deserves its own day?
Apparently, yes, for May 10, 2007 is now officially Affinity Lab Day in Washington DC. The official recognition by the Mayor of DC, announced on the sixth anniversary of “The Lab“, follows:
Affinity Lab Day
May 10, 2007
A PROCLAMATION BY THE MAYOR OF THE DISTRICT OF COLUMBIA

WHEREAS, a small
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Where do you put your city’s most innovative companies?
Well, in Greenville, SC, the answer is easy. They’d obviously go into the Innovate Building.
What makes it worthy of the name, and more importantly, the companies?
The loft-like building is located downtown in a former textile mill built in 1908 with hand-molded brick, exposed timbers, and stunning solid maple flooring, yet it features state-of-the-art audio and visual communications systems; open, flexible floor plans; and daylighting
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Yours would if you worked at Red Bull.
Last week, in How ‘play’ is going to shape our communities, we touched on the growing interest in using the motivational methodology behind ‘play‘ as the motivational infrastructure behind both education and work. Hey, if it works I’m all for it - anything other than sitting in a room with 100 other people being lectured to death.
I’m not sure the Red Bull headquarters is what they had in mind, but I can guarantee you this - there are a lot more people
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Continuing yesterday’s entry on the Cool Spaces Report, what are the people behind the relocating companies saying they prioritize?
The single most important relocation factors in the report are:
1. Specific location: 40%
2. Price: 19%
3. Proximity to homes upper management/workforce: 15%
As they say in real estate, location, location, location. The specific location is typically associated with a cool neighborhood to begin with, and the upper management/workforce will be leaning the same
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You ought to look at the newly published Cool Deals Report: Capturing the New Market in Urban Commercial Real Estate, “to learn what the most innovative companies want in an office and how urban and walkable communities provide it.“
If you’re in Pittsburgh, you should call the publisher of the report, Cool Space Locator, a nonprofit commercial real estate service that seeks out cool space for small and growing businesses, with cool space defined as “commercial real estate in walkable urban
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Tired of the office park, your home office or the downtown corporate office building? What kind of workplaces would you find in a cool town? One would think the author of a book called Happy Hour is 9 to 5 would have some answers, and Alexander Kjerulf does in 10 Seeeeriously Cool Workplaces.
His top 10 list with pictures and descriptions, in no particular order (though location-wise, they may not necessarily be in a cool neighborhood:
1. Pixar (pictured)- You can’t get more creative than
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The Grand Rapids, MI area lost 27,000 jobs between 2000 and 2004, but is it looking to regain them by ‘stealing companies from other cities’ like most economic development programs prioritize?
Not so. In BusinessWeek’s Towns Chasing Workers, Not Just Jobs, Greg Northrup, president of the West Michigan Strategic Alliance states, “The old model, where you used to chase people to invest in real estate [ie office parks] might not be the most effective way to be successful. There’s recognition
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Art gallery by day, home by night
So you want to open an art gallery, but don’t have the budget? Or how about just wanting to have your home double as an office with employees during the day? The folks at I-Beam Design worked out quite the solution in this Manhattan loft.
The highlights:
- A revolving wall/door that separates the main gallery/workplace from the private section of the house by day, opens it up by night.
- Moving panels that hide your, ahem, flat-panel TV, in not one, but
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Housing & Lofts
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If you’re a member of any one of 29 entrepreneur/business networking organizations, this recently opened workplace - The Hubworking Centre (THC) in downtown London is indeed free. The membership requirement is simply to ensure that it’s frequented by people who are running their own businesses, mainly because people enjoy being there to network with other entrepreneurs.
First question I’m sure is, how does the place make money? They do so by charging for the following additional services:
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That’s a little contradictory, because the office is your ‘second place’, your home being the first, with your favorite hangout often referred to as the third place. But that’s compelling the premise behind The Work Factory in Richmond, VA - the office as third place.
From $299 a month, like any true third place, you’ll have literally dozens of places to set up your laptop and get to work, as described by co-founder, Ted Randler:
“Between the community spaces and the meeting room, a $299
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Followers of this website know that we focus on neighborhoods and districts that attract the creative class, but if there ever was an example of a single venue that does so, it’s C3 (the Creative Change Center) and there’s really nothing like it anywhere.
Surprise, it’s not in Manhattan or Austin, but in Richmond, VA, which should be encouraging to cities that aren’t Manhattan or Austin. Richmond, however, is a growing mecca of creativity itself.
What is C3? As they say, it’s a “community
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Third Places
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Seems like writers have it good in Manhattan as far as workplaces are concerned.
This one, called Paragraph, is a 2500 s.f. loft near Union Square. Compared to the Village Quill reviewed yesterday, this one’s 24 hours as opposed to being closed from midnight to 6 am, 365 days/year, though it has only a fraction of the art/community-oriented events that the Quill has. The workstations are more private, though a bit too much cubicle for some - a little translucency would be nice. The public
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Yep, it’s true, but only if you’re a writer and you know about the Village Quill. Within the 1700 s.f. loft, you get a workstation with broadband internet and access to a lounge, meeting room and wifi-zone. The Quill helps foster a sense of writers’ community with regular art-oriented events, such as writers’ workshops, live music performances, author readings, and film screenings. Plus, it’s in Tribeca, Manhattan, a creative haven itself.
For a more open-ended example, check out the
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Yesterday I highlighted ‘those lucky Macromedia employees’, but they got nothing on those who work at the Affinity Lab, or should I say work and play… and rock…
The topmost images show the ‘Lab’ (as it is affectionately called) by day, with over a dozen or so entrepreneurs working on their own businesses at their own workspaces around a common ‘living room’ (with kitchen.) ‘Lab members’ commonly collaborate on projects, and every so often they gather for birthdays, goodbyes, politically
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Is your workplace becoming your characterless home? Is your home becoming your isolated workplace? There’s no need to be in either all the time, thanks to the proliferation of being spaces: “commercial living-room-like settings that facilitate small office/living room activities like watching a movie, reading a book, meeting friends and colleagues, or doing your admin.“ It’s a specific example of a third place. I even mentioned being spaces here over two years ago - in fact, it was my
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