Part of Starbuck’s loyal following consists of entrepreneurs seeking creative places to work outside of the home, where the coffeehouse with wi-fi makes a pretty good alternative. After all, the CEO of Starbucks will tell you, “We’re not a coffee company, we’re a real estate company.“

At last there’s something better.  It’s called coworking, “the social gathering of a group of people, who are still working independently, but who share values and who are are interested in the synergy that can

read more…

This is a great example of what the creative class is looking for - the strange thing is that this building, the Fifth Avenue Court Apartments in Portland, OR, is hardly getting any recognition at all (until perhaps now.)  It’s not even profiled on the architects’ website!  It just goes to show the disconnect between what people really want and what gets marketed, but we all know that’s going to change soon.

Here’s what makes Fifth Avenue Court so appealing to creatives:

- It replaces a

read more…