Continuing a look at the study (profiled in the previous entry) that concluded 64% of young adults choose place over job, here are the researchers’ recommendations on how to attract them.

First, cater to their top three aspirations:
- To be healthy and safe. A clean, green, and safe city.  Investment in attractive public places, green building and active streets (public safety).
- To be your own boss. Lots of opportunities for entrepreneurs.  Attainably-priced workplaces, entrepreneur

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How important is it for cities to invest in their quality of life over jobs?  If they expect to attract 25-34 year olds, it’s pretty darn important.  According to a recent study*, 64% of college-educated 25-34 year olds chose the city they want to live in before the job.

Women were more apt to choose place over job than men, 69% for women, 60% for men.  How clean, green and safe a city is factors more into a woman’s decision than men regardless of job.

The study’s researchers identify three

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With a quarter million page views last month, it may be a good time to provide a summary of what you can find on this website:

Daily weekdays: A new cooltowns entry with image.  Except holidays!

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