CoolTown Studios

Tuesday, July 31, 2007

Oh thank heaven, it’s not 7-11

Fresh N Friends, Berlin, Germany”</a> </p><h3>Oh thank heaven, it’s not 7-11</h3>
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Have you walked through 7-11 looking for something to eat and just can’t seem to relate? Or rather, when was the last time you walked in. Like many cultural creatives, you’re looking for an <b>alternative</b>, something better, something like…
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...maybe a <a href=Fresh ‘N’ Friends? So the name may be a little corny, but then again, it’d be a foreign language to its patrons (which is otherwise cool) because it’s located in Berlin, Germany. So what makes it different, creative, progressive… desirable?

- Just like the chain, it’s a convenience store open 24 hours a day, 365 days a year. However, it’s the only one. It’s not a chain.
- It’s primarily health-conscious. That alone makes it entirely unique.
- Its menu of food items (salads, sandwiches, soups, smoothies) are freshly prepared each day in-house.
- 80% of their food is from ecologically-certified ‘bio enterprises’, from locally-produced farms to organic to free-trade.
- How often do you find outdoor dining in front of a convenience store, much less want to?

Posted by Neil Takemoto in • Retail Venue Development | (0) Comments | (0) Trackbacks | Permalink

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