Not enough downtown to go around in Southern town
What happens when a small city invests in attracting the creative class? You have a city like Columbia, SC with a population of 117,000 adding 7000 new residences downtown within the span of a few years.
How so?
- It has a major university, and is building a university research village (Innovista), not a university research park, that will create 8700 knowledge-economy jobs.
- Developers are building appealing, human-scaled lofts and apartments, both contemporary and historic to appeal to







