How do you best understand your customer?  We looked at ethnography (being Jane Goodall) a while back - and it’s time to immerse it in the internet generation.

From our friends at Trendwatching comes Virtual Anthropology - As consumers around the world pro-actively post, stream if not lead parts of their lives online, you (or your trend team) can now vicariously ‘live’ amongst them, at home, at work, out on the streets. From reading minute-by-minute online diaries or watching live webcam

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