Mass Customization


A shift from mass branding to individual stories
Design your own office space
Using wikinomics to enliven your neighborhood
Rise of the wiki community
Architecture goes open source
What do potato chips and cool towns have in common?
Tools for co-designing your next building, community...
The secret weapon in developing cool towns... 'You'
Beta community designs a neighborhood their way in Germany
'Customer-led' urban design center opens in St. Paul
Customer-led economy - customers getting paid?! Part 2 of 2
Customer-led economy 'leading' to cool towns? Part 1 of 2
Putting the spirit into co-designing your own community
Saving on housing costs (part 2) - no more 6% fees?
Social online worlds a preview of our physical worlds?
Priming the pump for 'customer-driven' placemaking
All 'signs' lead to a new town
What's next? 'Customer-made' places
More choices = more successful downtowns?
Lego shows the future of town building?
Is smaller becoming better?
The Design Economy
"Open DJ" night drawing crowds...
The beta community
The "age of I"
BusinessWeek: The Vanishing Mass Market
CoolTowns: Created by buzz
How does one interpret a CoolTown market?
The art of interpreting what the market really wants
How to truly understand the CoolTown market #2 of 2: Ethnography
How to truly understand what the market really wants, #1 of 2: Zooming
What? Only 20% of the market follow through?
Myth: The market doesn't really know what they want
Q&A: Shouldn't people come before buildings?
Make your own rules
Have it your way - your home and neighborhood that is
A cool town is truly people-driven