demand-driven shift in our economy and culture.

At a recent beta community meeting (where future tenants/patrons crowdsource a new business/building/neighborhood with the investing sponsor) for a new third place, the discussion slowly went from what kind of events, experiences and educational events to have to whether or not to limit the size of the beta community, how to form committees and structure tasks normally handled by the business owner. Thankfully, the beta community self-recognized its digression and vowed to focus 100% on content at the next meeting, trusting the structure to the business owner and beta community catalyzer.

The energy and vitality of the group shifts dramatically when attention is on either content (animated) or process (stagnant), and being creative is all about having that inner vitality.