Cooltown Studios
The official blog for crowdsourced placemaking

Wednesday, November 30, 2005

“College towns make the grade with entrepreneurs”

Harvard Square, Cambridge, MA

Here’s yet further research that college towns are key centers for economic development, in the following AP article: College towns make the grade with entrepreneurs.

The standard reasons why college towns are attractive to entrepreneurs:
- A lower cost of living/working in small college towns than in big cities
- Educated young workers without salary demands, sometimes enough to compete with outsourcing (ie home-shoring)
- High quality of life, fueled by vibrant nightlife, recreation and a progressive mindset
- Recessions aren’t as severe because students already pretty much have a minimal fixed income

...and one that hasn’t been mentioned previously on this website:

Young, open-minded, tech-centric consumers - these natural ‘early adopters’ are an ideal (almost necessary) target market for a new company introducing an innovative product or service.

Some of the ‘hot’ college towns listed in the article:

Madison, WI - University of Wisconsin;
Missoula and Bozeman, MT - University of Montana and Montana State University;
Fayetteville, AR - University of Arkansas;
Fort Collins, CO - Colorado State University


Posted by Neil Takemoto in • University Towns | (2) Comments | (0) Trackbacks | Link
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