The power of ‘design’ - 2007

How does the customer fit in with design these days? From the annual Fast Company article, 2007 Masters of Design, here are some notables from their featured designer, Yves Behar, followed by how it could apply to design in your neighborhood.
- Companies that focused on customer-experience design outperformed the standard (S&P 500) by 10 to 1 from 2000 to 2005. Yves, founder of Fuseproject and arguably the ‘LeBron James of design’ states, The simplest definition of design is how you treat
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In an economy that is becoming increasingly customer driven, it’s critical for the creatives to be able to communicate what it is they actually want in order for developers to bring it to reality. Design psychology, a field founded by Toby Keith Ph.D. of
Detroit is not only known for cars, but also for the mass exodus of people from its downtown, and it’s still bleeding. However, a focus on creating a masterfully crafted public square in the very center of the City may start the healing.

The one ‘how-to’ book to get for ‘New Urbanism’
10 great public places
‘What makes a public place great?‘
Here they are as presented by one of the top town planning firms in the country,


