One of the most effective ways to understand your target market, such as the creatives, is to participate, as defined by ‘zooming’ in the previous entry.

Another valuable methodology that’s related is to practice ethnography, which is probably inclusive of zooming.

Ethnography is defined as “the branch of anthropology that deals with the scientific description of specific human cultures,“ a more qualitative approach to understanding culture where “the purpose is to provide a detailed,

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Taking a page from Freaky Friday, the only way one can completely understand a teenager if you’re a mom, and vice versa, is to become the other.  Business guru Seth Godin refers to this as *zooming.

For those who wish to understand the CoolTown market:  Unless you’re willing to try living in the city and/or giving up your car for a month, emptying out your bank account and hanging out and conversing with an entirely different creative crowd from time to time, it’ll be tough to get more than a

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