Q&A: How do you build a CoolTown in an area considered rural?

Some people move to specific places because of a job they couldn’t get anywhere else within their desired area.  Others move because of recreation they couldn’t get anywhere else in the area.

People move to/visit coastal towns for the beach, mountain towns for the skiing and river towns for the fishing and boating.  Now, since affordability is such a fundamental element of fast-growth prosperity, think of how people with limited

read more…

Investing in a recreation entertainment town

Recreation: “Refreshment of one’s mind or body after work through activity that amuses or stimulates; play”

Thus, a recreation town is a place for play - for adults that is.  One that extends this into the nightlife could be referred to as a recreation entertainment town.  Such a destination, oriented toward an active, entrepreneurial, creative audience would have:

A natural greenbelt for joggers, bikers and skaters to go from one town to the

read more…

Recreation in the city (naturally)

Many joggers would love to run through a scene like this every morning.  In Washington DC, you’d have to live in the heart of the city to do so.

CoolTowns are not all about urbanity - it’s about balance, diversity and yes, entertainment and recreation.  The best towns have a greenbelt corridor, usually along a natural waterway, that allows the most urban dweller a job, skate or bike ride for 25 miles completely immersed in nature, just like Rock Creek Park

read more…

Wheels on your feet that is.

One of the most popular outdoor recreational activities is exploring, whether it’s by foot, kayak or cross country skis.  In the city, especially San Francisco and Paris, it’s by skate.  When you bring hundreds of them together on a Friday night, it turns into entertainment as well.

Let me describe the Friday night skate in San Francisco:  In the early evening an average of 300-400 skaters (beginners and advanced) get together at

read more…

The best kind of entertainment, in my opinion, is the kind that keeps you fit:  Dancing, rock climbing, roller-blading, sports and again, dancing.  Dancing deserves to be mentioned twice.

In the bestseller Tuesday’s With Morrie”, Morrie, who is terminally ill, describes his perfect day (evening) from the point of view of someone who cherishes his last few days: “In the evening, we’d all go together to a restaurant with some great pasta… and then we’d dance the rest

read more…

There are many reasons why fast food doesn’t jive with a CoolTown, and here’s a whole book of them.  Below are listed just a few:

Health:  As covered in this particular week’s blog, there are many ways town planning can promote health, and avoiding these is one of them.

Local economy:  I’ve got an upcoming week’s blog on this, but fast food chains simply take more money out of the local economy than local entrepreneurs.  The National Main Street Center is the best resource on

read more…

Investing in a healthy town

Here are the health-oriented town features that investors are implementing in the CoolTown model.

1. Genuine walkability.  I mean ‘genuine’ in that people will actually want to walk to destinations, rather than it being a theoretical possibility.  I see the word often abused as such.  Few people enjoy walking across parking lots, especially at night.
2. Enough fast food joints!  If you read the book Fast Food Nation you may never eat at one again.  You’ll see a

read more…

What are CoolTown-oriented shoes?

What’s a typical week in a health-oriented town?There really is such a thing, in my opinion.  Once I got ‘urban dress/walking shoes’, I found myself getting twice as much exercise.

Go to Nike and look up “prestos”.  My shoe expert of a friend recommended I get these when I asked him if there was such a thing as shoes I could go to a meeting with, and run in.  Well, for my sake, these shoes are just that!  Not only do I wear these to business meetings, but I

read more…

How do you know you’re in a healthy town?  Just walk around and look.  For some reason, the people at suburban Walmarts just don’t seem nearly as fit as those strolling through city downtowns.

Here’s my list of choices in a typical week:  Less than one block away:  Pick-up basketball games, throwing a frisbee, running up and down stairs, jogging to the grocery or drugstore.  Just a few blocks away:  Walking to the subway, yoga, salsa

read more…

This week The Robert Wood Johnson Foundation is sponsoring The Shape We’re In, focusing on why nearly two-thirds of Americans are out of shape.

The series kicks off with Experts plotting America’s new diet: Less sprawl, less fat, less frenzy. From the article:  “Right now, 75 percent of all trips less than a mile are taken by car. About 25 percent of people are physically active. Another 50 percent do a little activity. And 25 percent do virtually nothing.“

Here’s

read more…