The Congress for the New Urbanism (CNU) held a video contest to communicate the organization’s commitment to new urbanism, “advancing walkable, bikable, neighborhood-based development as an alternative to sprawl.“ The winning video (above) will be prominently featured at the CNU’s annual conference along with free admission for its producers.

Produced by First + Main and Paget Films, it’s one of the best 3-minute films out there explaining the value of placemaking, so you may want to keep it handy when you need to inspire or educate people.

You can check out the other three video submissions here, though this one is a stand out.