CoolTown Studios

Wednesday, April 30, 2003

What do the most culturally creative Gen Yers want in a town?

The numbers don't lie

What do the most culturally creative Gen Yers want in a town?

As I mentioned regarding last week’s event, I surveyed the early adopters, the cultural creatives of town building at the University of Maryland, hosting a focus group of entrepreneurial, architecture and real estate students.  Here are some of the results from the group of 32 forward-thinkers:

- The three most desirable public amenities, in order:  A piazza, parks and public wireless broadband access.
- The most desirable nightlife venue:  Outdoor seating restaurant/cafe
- 88% chose ‘vibrant urban’ over ‘quiet suburban’
- 72% preferred walking or mass transit over driving when commuting to work
- 87% responded that if their company was relocating, they’d prefer a neighborhood or city center over an office park
- Two-thirds chose shared living over living alone


Posted by Neil Takemoto in • Market Development | Link |
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